What Happens When You Start Too High

There is a version of this that plays out regularly. A vendor lists at a number that feels right to them - maybe it reflects what they paid, what they spent on renovations, what a neighbour got three years ago. The first two weeks pass with thin enquiry. Then the feedback starts coming in. Then the

read more

The Marketing Errors That Quietly Kill Campaigns

Pull up any property portal and scroll for sixty seconds. The difference between a listing that stops you and one you skip past is immediate - visible before you read a single word of copy. One pulls you in. The other does not register. The property underneath might be identical. What is different i

read more

How Emotion Affects Property Sale Decisions

Think about the moment a homeowner realises the figure in their head and the figure buyers are prepared to pay are not the same thing. That gap has a name. It is not a pricing error. It is an emotional one.It is about what the place represented to the people who called it home.This i

read more